I can't teach you a single thing about selling.

(...but I do have some fascinating insights into salespeople.)

What is consistency worth to your bottom line?

Short answer: Elevate that "second 20%" and see your results DOUBLE.

Vilfredo Pareto

This 18th century social-scientist should have be a psychic.

He predicted that 80% of output would be generated by 20% of the input.

Boy, was he on the money.

80% of homes are listed by 20% of realtors.

80% of insurance policies are booked by 20% of financial planners.

20% of Americans have gym memberships. (and of that group, only 20% workout consistently)

80% of church contributions will come from 20% of the congregation

And on and on... Across industries, across companies, and across cultures.

Understand this:

The 80% are NOT in the 80% because they WANT to be there.

They are there because they are literally "wired differently" --- IN THEIR BRAIN.

Unless and until you have a strategy that takes this critical fact into account---

YOU ARE NEVER GOING TO IMPACT YOUR NUMBERS AND RESULTS THE WAY THAT YOU COULD.

As a Sales Leader, Your Previous Success is Your Current Challenge.

You undoubtedly gained your current position because of your excellent record in sales. In other words, you are a proud member of the 20% club.

However, that ease that you maintained consistency is actually going to work against you in elevating that 80% of the team that is potential rich, but results poor.

Chain Reactions:

As a veteran salesperson, I understood the critical importance of consistency in my success. What I didn’t understand, as a sales team leader, was why consistency was such a struggle for most of my reps.

George and Consistency Chain revealed to me the origin (and more importantly) the solution to this challenge.

Larry Levine, Selling From the Heart

You can't change the game--- until you get your people to play... Consistently

Consistency Chain is simply a tool to help the 80% leverage the attributes they already possess. It’s a neuroscience based strategy to engage that latent potential.

Many companies contend that their employees are their most important resource.

If so, what a tremendous waste it would be to not maximize this asset.

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